This blog will help you write better
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How I get better at writing while working a full-time job
Here’s the truth. Getting better at writing isn’t difficult. Making time for it can be. There’s so many things that can get in the way. And my schedule is better than most. For one thing, I don’t have kids. I have a few pets, but their maintenance is minimal. My job is tough, but I’m…
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Everything I use to be a really good writer
Let’s get one thing clear. You don’t need any of what’s below. But…it’s all helped me out. And it’ll help you out too. Before you continue… Don’t buy everything here. At least, not all at once. Because if you don’t want to write, you’ll find that out before you get through all this stuff. You’ll…
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The best (and easiest) way to overcome writer’s block
Have you ever wondered why some people are so good at dancing? Some think it’s because they went to school for it, or they’re just born great dancers. None of that is true. They just dance, a lot. So when a new song comes on, and they have a blank slate of dancing, they’re not…
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3 lessons from Stephen King’s “On Writing” to make you a better writer
I know what you’re thinking. “Why the hell should I care how Stephen King writes? Doesn’t he write horror books?” Let me explain. We’re here because Stephen King is one of the best writers ever. And he wrote this book because he desperately wants to teach us. He’s got the writing process down to a…
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This idiot (me) tried to summarize the best book on copywriting
Fight a land war with Russia. Put all your eggs in one basket. Bring a knife to a gunfight. Summarize the greatest book on copywriting ever written. Am I an idiot for trying this? Maybe. But this book (The Adweek Copywriting Handbook) taught me so much about copywriting, I can’t help but pass the favor…
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3 of the best “how to” headlines I’ve ever seen – and why they work
Have you ever wondered why the best writers spend most of their time on the title? Here’s why: they’ve got competition. Now, you’re competing with Mr. Beast and a million other posts on the feed. How are you supposed to stand out against that? The sad truth is, you could spend 10,000 hours creating the…
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The easiest way to get better at writing
Like most weirdos, I like jazz. Let me explain. When you learn to play jazz, you learn two things. The easiest way to learn jazz “improv” is NOT blasting random notes. It’s copying. I spent hours copying the best jazz solos I could find. Writing every note down by hand. Why? It’s the best way…
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How to write anything, really well
I’ve got good news. Writing anything is way easier than you think. You don’t need to have perfect grammar. Or perfect ideas. Or a perfect concept. You just need to start. And everyone starts with one thing. The dreaded first draft. First drafts used to terrify me. As I sit here writing mine, I’m cool…
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How to write engaging copy for your toughest customers
Do you notice how I talk to you? It’s very casual. I’m not your lawyer. I’m your best friend at happy hour. If that’s one end of copywriting, David Oglivy is the other. They’re the most famous ad agency on the planet. “When Fortune published an article about me and titled it: ‘Is David Ogilvy…
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How to write irresistible copy: lessons from Gary Halbert’s incredible blackjack sales letter
Great writers steal. If you’ve read my swipe file, you already know this. Well, today, I will admit to theft. I steal a lot from one man. Gary Halbert. Some call him the greatest copywriter of all time. Today, I’ll show you why. And just so we’re on the same page, here’s what we’re analyzing.…